KIB105 week four exercise

Reflection
In this week, we were told to design a video for an advertisement. Because there are strict constraints of a client brief required, the objective of the project is much more obvious than the first two exercises. This could be hard for me because this video is about making some people jumping in the scene or some buildings flying around. It’s a TV campaign. But the good thing is requirement for the project is very clear. “The crazier the better”. So I have a clear direction to design my project. I searched some picture with Creative Commons first on Flickr. It is a very strong website. I have a personal account up there myself. You can always find the picture resource at that website. But need to be careful about Creative commons. If we want to use the picture in our project from other people, we can only use the pictures with creative commons. And I created some pattern and prize in PS. There were about 20 pictures and it was a bit hard to manage all that. I have seen some advertisement like the requirement so I just try to make a video approach that. In order to make the video, I tried to make the transform of the objects changing very quickly specially the scale and position. And it worked. But because there were too many layers, so I had some trouble when I was trying to place them. The length of the project was required as 20 seconds. So I need to have a clear idea about the content of the video and present as much as I can in these 20 seconds.

Analysis
I feel the animation I did for this project is not mature and smooth enough. Sometime the object came in with a good speed but disappeared or left a bit slow. The use of and select of position, scale, rotation and opacity is very average. In order to create a crazy environment, I try to animate the position and scale as my first primacy. But after I animated some objects, I felt I couldn’t animate everything with this strategy. The video will look so boring with this. So I changed my mind. And I found rotation could also contribute well in this situation. I spend a lot of time on the choice of font and the color of the text. In order to make them crazy, I choose to use red and large size for the texts. And I used the word “only” to increase the sense. The length of the project was required as 20 seconds. So I need to have a clear idea about the content of the video and present as much as I can in these 20 seconds. I felt I spent too many time at the beginning and the end is a bit hurried. The rhythm of the whole video was ok I thought.

Understanding and Comprehension
This exercise is the first exercise contains client brief. This makes this exercise every different with first two. The first two assignments were all about my idea. I can do whatever I want about the buildings and people. But this one has some strict requirements such as length, content and style of the video. These limited my mind when I try to design the project, but I felt it also made the project easier to do. Because I had a very clear idea about the objective of this project and I don’t need to do extra thinking about the direction of the video. This is the first video I made for some specific purpose. I felt it was very interesting and challenging. I am looking forward to the next exercises.